Everybody knows you need content to make your 21st Century digital marketing strategy work. But the term ‘content’ has been used and abused. Most business owners and marketers roll their eyes when a marketing consultant tells them they have to use ‘valuable’ and ‘compelling’ content for their marketing strategy. Content marketing has become the new [...]
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3 Steps To Create Your Killer Social Media Marketing Strategy
One thing that super-smart social media guru who sold you the expensive course neglected to mention to you is the need for a strategy. Well you’re in luck, because I’m here to tell you what that strategy is.
Pop a Bubble: Suggest a Nonprofit for Austin AMA to Support
Austin AMA will host two drives to benefit charitable organizations – one in the fall and one in the spring. These drives will consist of donations that are not money, but rather goods.
How Ebooks Are Transforming Marketing
To many the word “eBook” means the electronic version of printed books. However, marketers have usurped the term for their own use, and thank God they did!
Member spotlight: Barbara Springer
I am involved in assisting companies in Mexico expand globally. The International Business Development program was started and is operated by the Ministry of Economy in Mexico.
How Not to be a Sales Pest
A friend of mine who works at an enterprise software company told me he doesn’t have to make a single cold-call or spend time following-up on stagnant deals. His marketing department sends nurturing emails in his name. The customer receives a value-packed email from their sales rep every week.
Little Known Mobile SEO Facts
Did you know that Google has a separate index for mobile content? If your site isn’t mobile optimized, it is not indexed, and you are saying “goodbye” to opportunities before you even let them knock.
From Aquaman to X-Men: What Sort of Marketer are You?
You can’t turn on the TV, enter a store or buy a theater ticket without bumping into the super hero de jour. Thor, Green Lantern, Captain America – all are swooping into theaters following an expansive trail of movie marketing.
The Best Way To Learn About Marketing
I think there is an industry that is just a little less bad than the porn industry, and that’s the “online marketing information” industry.
I should know. I was addicted to it. And I still fall off the wagon every now and then.
Social Media: You don’t have to do it all – in fact, you probably shouldn’t
Blogs, Facebook, Twitter, LinkedIn, YouTube, Yelp and then some have all been around the block for awhile, yet there are new people and industries joining the social media fold every day. Many of them don’t know what to do and, out of a newfound excitement for social media’s potential, they want to do it all.
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